It shouldn’t come as a surprise, but let us tell you: humour is a godsend for marketers! You’ve probably already noticed that brands across the world wide web are opting for increasingly cheekier advertising.
Making someone laugh is one of the most authentic ways to engage, and yet it’s still a struggle for some.
It's not just us saying this, either. Studies show that ads that incorporate humour are consistently the most memorable... It’s straight-up human emotion. No bullshit trends or forced relatability, just make someone laugh and they’ll buy all your products and all of Lewis Capaldi’s albums.
Ready to add some laughs to your marketing game? Let's give it a crack, shall we?
It’s about literally making someone feel good, and building that association with your brand. No one wants to buy crisps from a company that reminds them of their dead hamster in their ads, so tell a bloody joke.
A great example is Liquid Death mountain water, who has built a brand from the ground up using dark and controversial humour, ultimately landing them sponsorship deals with the likes of Tony Hawk, and are now valued at over $700m as of April this year. Fackin mental.
A funny advert is as good as a catchy song. A mental earworm, if you will. When you share something funny, people are way more likely to talk about it and pass it around.
Before going too mental with your marketing strategy, knowing your target audience is essential. Not all types of humour will resonate with everyone, and some may even offend people, which could be a good thing, if those people are raging racists, for instance.
The key is to understand your audience and what they find funny. What makes a hippie millennial laugh might not be the same as what makes a cranky old tory laugh… for example.
By taking the time to understand your audience, you can ensure that your humour hits the mark and creates a positive association with your brand.
Here’s a free joke, on the house:
“Why do you never see a pregnant Barbie?
Ken came in a different box”
(If we see that in an ad, we’ll know it’s you, you lazy bastard)
It's clear that humour is a must-have in your marketing strategy. By getting experimental with your brand's tone of voice, you can create a more memorable and relatable image for your company.
Don't be afraid to take risks and inject some personality into your campaigns.
Whether you're creating a viral video or a witty social media post, adding a human touch, and some vulnerability into your marketing strategy can be a game-changer. So embrace your funny side and see just how far you can take your brand! Just don’t credit us in any way shape or form if you get in trouble. We take no accountability for your shit jokes.
Ready to redefine your brand's success through humour? Give us a bell, and let's embark on a rip-roaring journey of turning the sceptics into your brand's biggest cheerleaders with the charm of comedic video ads. Your audience is ready for a good chuckle, and your brand's ready to shine. Onwards and upwards, I say!
Until next time, keep it dirty!
