Are you finding that repetitive and overly familiar ads are having little to no effect on your sales? Do you want to create an ad that will make people laugh so hard they'll forget about all that trauma they’re dealing with?? Well, you've come to the right place.

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In today's digital landscape, video advertising is a must-have tool in any business's marketing toolbox. But with so many options out there, how can you make sure your ad stands out from the crowd? Our answer:: comedy.

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Humour is a powerful tool that can grab viewers' attention, create a memorable experience, and even make them forget they're watching an ad (gasp!). In fact, some of the most successful video ads in recent years have been those that use comedy to engage and entertain their audiences.

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The Power of Video Ads

Let's face it – we all love watching videos. And when those videos are advertisements that make us chuckle, even better. That's why video ads have become increasingly popular in recent years and are now one of the most effective ways to reach customers.

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According to a study by Wyzowl, 80% of consumers say a video has convinced them to buy a product or service. In addition, video ads have been found to increase brand awareness, website traffic, and customer engagement.

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But who the hell sits down after a long day of work to watch hours upon hours of ads? Noone, because, well, ads are (usually) shit. But, they are an entertainment format, and we think we should be utilising that platform more.

The Benefits of Using Comedy in Video Ads

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Now that we've established the effectiveness of video ads, let's talk about why comedy is such a powerful tool in marketing.

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First and foremost, humour is memorable. When viewers associate your brand with laughter and positive emotions, they're more likely to remember your product or service. Humour is also a great way to grab attention, as it taps into one of the most basic forms of human response. Who doesn’t love a little boost of serotonin? 

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Some of the most successful comedic ads have taken relatable scenarios and exaggerated them in a comedic way. Think of Geico's "Hump Day" commercial or the Old Spice "The Man Your Man Could Smell Like" ad campaign. These ads not only made viewers laugh but also created a lasting impression and increased brand recognition. Those phrases, jokes and images stick in our minds for years to come and still inspire us in our ads to this day.

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How to Create a Successful Comedic Video Ad

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Creating a comedic video ad may seem intimidating, but it doesn't have to be. 

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Here are some tips to keep in mind:

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1. Know your audience: Understanding who your target audience is will help you create content that resonates with them and makes them laugh.
2. Use relatable scenarios: Many of the most successful comedic ads take everyday situations and put a humorous spin on them. This could be anything from office politics to everyday annoyances.
3. Test your content: Before launching your ad, test it with a small group of people to ensure that the humour is landing and that the message is clear.
4. Take inspiration from others: Look to successful comedic ads for inspiration, but don't copy them directly. Instead, find ways to make the concept your own.
5. Avoid the unachievable. No glossy, ridiculous superhero characters as leading roles. Who the hell can relate to Superman? Give your heroes flaws and imperfections. Do they have smelly elbows? Do they fart when they sneeze? Do they hate paper straws? Of course they do, they’re human.

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So, What Have We Learned?

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Video ads are a powerful tool in today's digital landscape, and when you add comedy to the mix, you have a recipe for success. Using humour can help your brand stand out, grab attention, and create a lasting impression on viewers. It’s a surefire way to build up the human side of your brand, avoid tropes, and start genuine conversations and relationships with people that will last far beyond the click of a “buy now” button.

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So go ahead, take a risk, and make people laugh. Who knows, your next ad might just go viral and make you the talk of the town (or the internet). Remember, the goal is not just sales, but to make people's day.

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*we don’t hold responsibility for you getting cancelled. We said to make people laugh, not dress up as a Nazi.

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Ready to redefine your brand's success through humour? Give us a bell, and let's embark on a rip-roaring journey of turning the sceptics into your brand's biggest cheerleaders with the charm of comedic video ads. Your audience is ready for a good chuckle, and your brand's ready to shine. Onwards and upwards, I say!

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Until next time, keep it dirty!