Sweat can be socially crippling for millions of people. We devised a sitcom-esque explainer video to introduce Carpe to a wider audience.
The Ballad of Sweaty Betty
“Dirty Jack's first version of the video was an insult to the human species as a whole, but they took feedback in the best way imaginable, drank a shit load of coffee and worked incredibly hard to make something truly special and exciting. They are the partner that every brand wishes their agency would be like.”