Imagine this: your target audience, eagerly awaiting like students at a pub quiz. They're the ones chuckling at your puns and buying the next round. But wait – just like every Brit has their tea preference, there's the "not" audience. The ones who wouldn't get a joke if it wore a neon sign.
You might be scratching your head, thinking, "Why the Dickens would I want to bother with the 'not' audience?" Well, pull up a chair and lend an ear. Recognising both the chums who get your comedic video ads and those who'd rather watch paint dry is like finding the golden ticket in comedic advertising.
Hold on a mo, "What's all this fuss about the 'not' audience?" Well, butter my crumpet and call me Sherlock, because pinpointing who your 'not' audience is might just be the ace up your sleeve for brand success. It's a bit like knowing which mate doesn't fancy a cuppa – it seems odd, but it's crucial. It's not about chucking jokes at everyone. It's about nailing the humour for your true fans. Don’t just throw shit at a wall to see what sticks.
Before we wade into the world of turning sceptics into loyal punters, let's tip our hats to the unsung heroes: comedic video ad agencies. They're the wizards of wit, the sultans of snickers, and the masterminds behind those ads that make you laugh so hard, tea comes out of your nose. These agencies masterfully blend humour into ads, creating content that's both hilarious and persuasive. Here, we'll explore how they use humour to charm your target audience, turning them into raving fans.
Let's have a chinwag about why humour is the bee's knees when it comes to brand success. It's not just about cracking a joke or two; it's about forging connections, sparking a bit of joy, and leaving a lasting impression of your brand in the old noggin.
Comedic video ads are like the Mary Poppins of marketing – practically perfect in every way. They create a bond with your audience that's stronger than a cup of builder's tea. When someone has a giggle at your ad, they're not just amused; they're mentally high-fiving your brand.
You've sussed out your target audience and the 'not' audience (the "coffee over tea" bunch). So, how to turn this insight into a top-notch marketing strategy?
Enter the grand world of audience segmentation. Just as the Brits are divided between those who dunk their biscuits and those who don't, not every customer is cut from the same cloth. A one-size-fits-all approach is about as useful as a chocolate teapot.
By divvying up your audience, you can whip up comedic content that's tailored to tickle the funny bones of different groups. Think of it as crafting jokes for the "dunkers" and the "non-dunkers" separately. Combine humour with relevance, and you've got comedic ads that hit the mark, just like a spot-on cuppa.
Regardless of the industry, there are industry-agnostic approaches to targeting customers with humour. The key is to utilise humour to engage and convert your audience. We'll explore how to connect with potential customers, keep them entertained, and ultimately guide them towards making a purchase. It's not just about being funny; it's about using humour as a powerful tool to create a bond with your customers. In the world of marketing, those who can make their audience laugh are the ones who win their hearts.
As we wrap up our jaunt through comedic video ads and the nuances of the 'not' audience, let's peek at brands that nailed it and had a proper giggle doing so.
Geico, an insurance mob, is rather nifty at churning out ads that make you chuckle. One of their most legendary ads had a chatty camel strolling through an office, bellowing, "Oi, guess what day it is? Hump Day!" It's a cheeky nod to that midweek feeling when you realise Friday's just around the corner. This ad, with its blend of the mundane and the absurd, had folks in stitches and became the talk of the town. It didn't just boost Geico's street cred but also wiggled its way into pop culture, proving that a good laugh can be worth its weight in gold.
Link: https://www.youtube.com/watch?v=7LtjzQaFZ3k
Doritos, the crisps that have saved many a pub night, decided to let their fans have a go at the ad game with their "Crash the Super Bowl" caper. They asked Joe Public to whip up their very own Doritos adverts. The results? A riot of creativity. One ad that had everyone in splits featured a cheeky lad giving his mum's suitor a good slap for nicking his crisps. This ad not only bagged the top spot in the Super Bowl ad charts but also showcased the magic of letting your audience have a bit of fun. The campaign was a smashing success, proving that a good giggle can work wonders, no matter where it comes from.
Link: https://www.youtube.com/watch?v=8VCWn_Hofxo
In the ever-changing world of ads, where trends come and go faster than a Brit's tan in summer, humour stands tall, proving its mettle as the secret sauce for brand success. Getting to grips with your target audience, and more importantly, figuring out who they're not, is like having a trusty map for your comedic advertising adventure. And let's not forget the unsung heroes – the comedic video ad agencies. They're the ones stitching together the fabric of humour tailored to various industries.
Understanding who you’re ‘not’ for is just as crucial as the opposite. By fine tuning your sense of humour, you’ll slowly filter a saturated world into a much more finely selected bunch. This will not only help with writing scripts, but it’ll be a godsend when it comes down to running the actual ads online. Remember, if you’re for everyone, you’re for noone.
Ready to redefine your brand's success through humour? Give us a bell, and let's embark on a rip-roaring journey of turning the sceptics into your brand's biggest cheerleaders with the charm of comedic video ads. Your audience is ready for a good chuckle, and your brand's ready to shine. Onwards and upwards, I say!
Until next time, keep it dirty!
